THE QUEST for straighter hair has moved from the simple mechanics of ironing to chemical relaxing and, most recently, to exotic hybrids from Japan and Brazil. Brazilian keratin treatment, which burst ...

Forbes contributors publish independent expert analyses and insights. Caroline Tell is a New York-based travel and lifestyle writer. This article is more than 7 years old. I tend to find the worst ...

Unfortunately, curly hair is naturally lacking in protein and keratin. The goal of the Brazilian Keratin is to infuse hair with these essential proteins to defrizz, smooth, add shine and make it ...

If you know someone who’s had a Brazilian hair treatment, they probably won’t shut up about it (some because it’s so amazing and others because it’s so expensive, but anyhoo). The hair straightening ...

For years, some of the world's most beautiful, savvy Latin American women have had a secret weapon in their fight against frizzy, bushy hair - the fantastic Brazilian Keratin Treatment (or BKT). The ...

If your hair tends to frizz out like the bride of Frankenstein, it may be time for a Brazilian blowout. This cutting-edge process controls curls and frazzled frizzies by filling hair shafts with a ...

I like my hair, but I don’t love it. No matter how many incredible, stylist-recommended, bank account-breaking conditioners, serums and anti-frizz sprays I apply to my long, sort-of wavy, but mostly ...