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Barbie said it is collaborating with the LeBron James Family Foundation to release the first Ken doll of a professional athlete, Mattel said in a statement.
LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.
Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel ...
Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll will be one inch taller than the standard Ken doll.
LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.
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