A cold-water washing detergent that is more effective than hot-water alternatives – that is the stunning claim being made by Procter & Gamble with the launch of its new Ariel Excel Gel. Developed from ...

It claims to be green and able to wash clothes "brilliantly" even at a cool 15C, writes Ruki Sayid, right. So after three years of development, does Ariel's Excel Gel get results? My family manages to ...

A new laundry detergent from Ariel is so outstanding that it's better than any other that consumer group Which? has ever tested, even when used at a much lower temperature. The first ever laundry ...

A laundry detergent is promising to remove stains at just 15c. Proctor & Gamble says its new product, Ariel Excel Gel, can deliver perfect whites at half the temperature needed by traditional ...

The brand says Actilift will “demonstrate a breakthrough in stain removal technology that will not only remove stains, but also help prevent them from setting in – even when used in a cool wash.” The ...

The Evening News is offering one lucky reader the chance to win a fantastic Hotpoint Eco Tech washing machine, featuring their unique lowtemperature energy-saving Eco Cycles, and two bottles of Ariel ...

CINCINNATI: Following October's launch of Ariel Excel Gel, Procter & Gamble has announced plans to streamline its laundry range over the next five years, culling liquid and tablet variants in favour ...

The EDP is offering one lucky reader the chance to win a fantastic Hotpoint Eco Tech washing machine, featuring their unique low-temperature energy-saving Eco Cycles, and two bottles of Ariel Excel ...

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Procter & Gamble is launching its flagship Ariel brand into the stain remover market, where it will compete head-on with Reckitt Benckiser’s Vanish. The new product, an in-wash stain removing powder, ...