It’s a brand new day for several sports and cable channels that used to be under the Comcast/NBC umbrella, moving forward under the name Versant. Versant is the spinoff from Comcast containing several prominent cable channels including USA,

Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025