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Starbucks hires former Chipotle exec amid plan to turn company around
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head of Chipotle, is naming Tressie Lieberman, a marketing executive from his old employer, as the Seattle-based coffee company's first chief global brand officer. She starts Nov. 4.
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.
Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks appointed Tressie Lieberman as executive vice president and global chief brand officer, a move by new CEO Brian Niccol to reinvigorate marketing and counter slumping sales. Lieberman, previously at Chipotle,
Starbucks ropes in Tressie Lieberman as Chief Brand Officer
Starbucks has appointed Tressie Lieberman as the Chief Brand Officer, as per media reports. Prior to this, Tressie Lieberman was Chief Marketing Officer at Yahoo. Lieberman will work with Brian Niccol,
Starbucks Taps Ex-Chipotle Executive to Lead Brand Revamp
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.
Starbucks hires ex-Chipotle executive to lead brand revamp
Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
QSR magazine
1d
Tressie Lieberman to Help ‘Reintroduce Starbucks to the World’
Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...
GlobalData on MSN
1d
Starbucks appoints Tressie Lieberman global chief brand officer
Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024. Lieberman had worked ...
2h
Starbucks shares drop as preliminary Q4 results show declining sales in US, China
Starbucks posted preliminary Q4 results that shocked the Street on Tuesday afternoon. The company reported quarterly revenue ...
Restaurant Business
4d
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
2h
Starbucks to streamline ‘overly complex’ menu, fix prices as sales dip
The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the ...
5h
on MSN
Starbucks shares slide after preliminary results show sales fell again
Starbucks on Tuesday posted preliminary quarterly results, which showed its sales fell again. The company’s preliminary net ...
4d
on MSN
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...
1d
Starbucks Names New Head Of Branding
Starbucks (SBUX) has named a new head of global branding to help revive the struggling coffee chain. Tressie Lieberman will ...
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