Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

Articles written by Chikita Sobti ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

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In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According ...

In a world driven by constant innovation and instant communication, millennials and Gen Z have emerged as the most connected, vocal, and influential consumer groups in history. Together, they account ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

Kinetic Group has partnered with Value 360 Communications to manage its public relations and integrated communications strategy. The automotive manufacturing company aims to strengthen media presence ...