Landor Group's Erlings on why brands should treat sonic branding as a tool for more emotionally intelligent experiences.

"By elevating our people from within, we’re giving them the runway to keep defying expectations,” TBWARAAD Group CEO Reda ...

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Platformance and Mindshare KSA shifted the Nova Water app from a secondary channel into a driver of commercial performance.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Webedia Arabia's George Maktabi explains why the remarkable story of Saudi Arabia must be built on creativity that is ...

NNR's Huda Ismail shares her thoughts on how communicating to audiences in the UAE with authenticity beats virality.

The guide act as a ready reference for industry professionals including marketers and brands looking for a PR and ...

The audience for BBC News Arabic has risen by 13 per cent over the past year, according to data from the BBC’s Global ...

Titled Chicken Fingers in a Snap, the Raising Cane's campaign plays up what the brand calls its defining trait: food that's ...