Macworld Apple’s A16 iPad is a great deal when it drops to $300, but Amazon’s Black Friday sale is a downright steal: You can get the A16 iPad with 128GB of storage for just $274—an impressive $75 savings and the best price we’ve seen yet.

At $189, the Fire Max 11 is priced at less than half of what you would pay for an iPad or Samsung Galaxy Tab with a similar screen size. Amazon clearly sets the price to be just breakeven on hardware and hopes you’ll buy content through their ecosystem.