The cash-based acquisition – the financial terms of which are not being disclosed – will expand Hims & Hers' presence in the UK and give it a position in Germany, France, and Ireland for the first time. Zava has around 1.3 million active users in those four European markets and delivered 2.3 million online consultations last year.

Hims & Hers expanding in Europe with the purchase of London-based digital health platform ZAVA. The acquisition gives the health and wellness site an increased reach in the U.K., and launches the firm in Germany, France, and Ireland.

Hims & Hers is acquiring digital health provider ZAVA to expand into Europe, aiming to boost revenue and international market reach by 2026.