CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

The coffee giant is betting on new cold beverage options to reignite customer interest and boost revenue. Among the ...

It might be the province of uncharitable souls to suggest that coffee giant Starbucks ($SBUX) is desperate, but its latest ...

These stores were designed for mobile orders and a quicker experience in lieu of a more traditional ordering experience.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks' revenue beat isn't enough. Read here for insights on SBUX's 'Back to Starbucks' strategy, valuation concerns, and ...

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

Starbucks has started testing a new cold foam with protein. The coffee chain told TODAY.com in an exclusive interview that it is testing a banana protein cold foam on an iced latte. The brand revealed ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...