Athleta, under Gap Inc., appoints Maggie Gauger as President and CEO, signaling a strategic shift to rejuvenate the brand.

Gap Inc. (NYSE: GAP) today announced Maggie Gauger will join the company as Global Brand President and CEO of Athleta ...

O nly six years ago, Gap Inc was telling investors that its Athleta yoga clothing brand was on its way to becoming a $2 ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

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Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month.

Gap Inc.-owned Athleta, most recently closely associated with activities like yoga and pilates, is broadening its focus by introducing a collection specifically for intense workouts.

Those who shop a lot at Athleta and other stores within the Gap Inc. family may like the Athleta Rewards Mastercard. But for most consumers, there are other, more rewarding cards on the market.

Gap Inc. has announced it plans to open up two Athleta stores in Canada by the end of the year. Canada is gearing up for a battle of the yoga pants with the announcement that Gap Inc. will launch ...

The 2025 ESPY Awards, hosted by comedian Shane Gillis, air live on Wednesday from the Dolby Theatre in Los Angeles at 8 p.m. ET on ABC and stream on ESPN+. The annual event, presented by ESPN, brings ...