Markham Heid is a contributor at TIME. He is the author of The Habit Trap, due out in early 2027. Bethan Mooney for TIME Zumba was born in Colombia in the 1990s, quite by accident. A fitness ...

Life gets more fun in the summer — it's just a fact. The sun sets later, beach days and rooftop hangs make a comeback, and you get to bring out all those flowery 'fits that have been collecting dust ...

FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

EUPHORIA AT UPHORA: As a woman of color owning a business, Maui Vang, front row, left, has made equity a central mission of Uphora Dance Fitness. The studio uses a revenue-sharing model among Vang and ...

MIAMI — It started with VHS tapes. And now it's taken over the world. Twenty years since its founding, Zumba has helped millions dance their way into fitter, happier lives, says co-founder and CEO ...

Fairfax resident Millette Wardell was a coach at Curves, a women’s health and fitness club when a pair of Zumba instructors came in to demonstrate how Zumba could fit into a Curves’ workout. “That’s ...