RedNote or Xiaohongshu is rapidly becoming the indispensable platform for travel inspiration and authentic user-generated ...

Geo-targeted Ads: Leveraging Meituan Dianping's geo-targeting capabilities, we ensured PS Café's promotions reached Chinese tourists already in Singapore. This increased the likelihood of conversions, ...

On the marketing front, brands exploring alternatives to TikTok may consider allocating budgets to Xiaohongshu, however, Meta and Google remain well-established platforms with extensive ...

What these digital refugees have discovered on Xiaohongshu is vastly different from the social media they’re used to: an ecosystem that prioritises user experience over advertising revenue ... Western ...

To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages ...

It also said 27% of Chinese consumers access Xiaohongshu daily, and 34% make purchases on the app once a week. But selling on these apps is not enough; brands should also come up with marketing ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

With around 300 million monthly active users, according to 2024 data from Xiaohongshu brand marketing firm Qiangua, the app is known for being popular among young Chinese women in particular.

InfluChina, a leading influencer marketing agency specializing in connecting foreign brands with Chinese influencers, announces a significant ...

Here's how we leveraged Xiaohongshu marketing for PS Café: Content Creation & Curation: We crafted visually appealing posts that highlighted PS Café's signature dishes, charming ambiance ...