Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have ...

Diego Pineda has been a devout storyteller his whole life. He has self-published a fantasy novel and a book of short stories, and is actively working on publishing his second novel. A lifelong fan of ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A ...

Banks constantly vie for customers’ loyalty and attention. While interest rates, products, and services play a pivotal role in attracting customers, marketers shouldn’t underestimate the power of a ...

Aled Owen is a writer and filmmaker born in Carmarthen, Wales. He acted onstage from a young age and even won third place in 2012's Britain's Got Talent as part of Only Boys Aloud, a traditional Welsh ...