Technology can have detrimental impacts on the brain — enter ‘friction-maxxing’ - ‘When life is too frictionless, your brain ...

DoorDash. GPS. Amazon's same-day delivery. These are all examples of things that aim to ease inconvenience in our lives. Gone are the days when we studied paper maps before a road trip or had to ...

The machine doesn’t care what it’s making—only that it’s making it fast. Frictionless systems optimize output. But meaning, memory, and margin live in the mess it leaves behind. The great smoothing is ...

Friction is an exciting word, isn’t it? It evokes a sense of reaction – of something dynamic, of an idea or object that is going to change how we feel or think. It’s the motion in an oyster that turns ...

Social media has enabled the spread of information at unprecedented speeds and scales, and with it the proliferation of high-engagement, low-quality content. Friction—behavioral design measures that ...

Most product teams are trained to see friction as the enemy. That training is mostly right. A sign-up flow that requires nine fields when three would do is friction ...

A better life means different things to different people. For one person, a better life might mean better relationships, better emotional well-being, or better physical health. For another, the same ...

Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences customers remember. Friction can be a good thing. Last holiday season, I bought ...