Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

Today, everything is frictionless. Whether you’re parking your car, selling your home, hitting the drive-thru or drying your hair, there’s a company promising to save you time and eliminate any hassle ...

You feel it in your gut the moment a guest slows down at the menu. The shoulders tighten. Eyes dart. That spark of curiosity ...

How much do you know about friction? Jennifer R. Vail's charming, if sometimes technical, "biography" of the force showcases its amazing and largely overlooked role in everything from climate change ...

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences customers remember. Friction can be a good thing. Last holiday season, I bought ...

To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Slogans such as “taking the friction away,” “one-tap access” and “simpler, faster, better” ...

In "Friction," tribologist Jennifer Vail shows how the fundamental force that resists motion keeps driving us forward.