Apple is launching a new ad campaign focused on turning well-meaning fitness resolutions into lasting habits, and the Apple Watch is front and center. The series, titled “Quit Quitting” started ...

Remember that man who was rescued from the ocean after calling for help on his Apple Watch last year? Apple has released audio from that call in a new ad highlighting the Watch's safety features. Rick ...

Swiss watchmaker Swatch apologized and pulled an advertisement on Saturday that Chinese audiences called offensive. In both an Instagram post and a post on Weibo, the Chinese social media site, the ...

Several generations down the line, the Apple Watch has seemingly found its chief selling point as a life-saving health-focused wearable. But that doesn’t mean that there’s not room for a bit of fun, ...