Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab, a site that lets kids unbox and play with toys digitally. The tool will let ...

As we move toward the holiday season, Walmart has released its annual Top-Rated by Kids Toy List, along with an online platform for children to explore some of these toys called the Walmart Wonder Lab ...

Walmart has created an online Walmart Toy Lab, described as a "digital playground," where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s Top Rated by ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, Walmart introduced The Walmart Toy Lab at WalmartToyLab.com, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the ...