Velveeta, that familiar rectangular box of processed cheese — beloved in some homes, banned in others — is having a bit of a comeback. Who are we to argue? Anything cheesy (even a processed cheese ...

Kraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10. Five top bloggers have created ...

Oh, Velveeta—the famed Frankenfood. It sits, typically on the top shelf smack between Ritz Crackers and Cheez Wiz, in that vibrant orange box, tinted with swirls of a pale yellow to conjure images of ...