Beta launch: Unity AI is now in open beta for Unity 6+, offering automation, asset generation, and integration with external AI tools. Editor integration: The AI assistant understands Unity project ...

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

Unity has launched the open beta of Unity AI for Unity 6 and later, embedding AI agents directly into the editor to operate based on project context. The system supports asset generation, scene ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

White Falcon Capital Management, an investment fund manager, released its first-quarter 2025 investor letter. In the tough ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity Software (NYSE:U) has partnered with Nexxen to bring Unity’s large in-app gaming ad supply into Nexxen’s demand-side platform. The collaboration focuses on AI-resilient, non cookie dependent ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Industry veteran behind Horizon Zero Dawn's studio launches AI-powered game engine to challenge Unreal and Unity dominance.