BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old ...

There are a lot of hard seltzers on the market, and you'll notice the evidence as you browse the aisles of your local store. It can even be difficult to figure out the best seltzer brands for your ...

The Boston-based maker of alcoholic beverages that touted a recipe change for Samuel Adams beer during the Super Bowl is also making big changes to its Truly product line in the face of challenges ...

Hard seltzer sales are surging but competition continues to grow, so Truly Hard Seltzer is using some star power to help the brand break through. The boozy beverage has signed British singer Dua Lipa ...

BOSTON, Aug. 31, 2022 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the rollout of a sweeping product optimization of its entire portfolio, ...

Truly’s new limited-edition flavor will let pigskin lovers combine the taste of eating hot wings with the experience of drinking an adult beverage. Why? Please don’t expect any sort of rational for ...

The new brick-and-mortar location will offer drinkers and culture seekers a fully immersive Truly experience led by flavor and variety Truly fans are all about exploration and discovery, and as a ...

When Chowhound set out to sample and rank 31 Truly Hard Seltzer flavors, there was one flavor that stood out the most: Pineapple Lemonade. And it didn't win our ranking because it was the most unusual ...

People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard seltzer ...

Here's a perfect taste mash-up for football-watching: a hot wing sauce-flavored seltzer. “We’re all about keeping it light, so we’re bringing drinkers everything they need to accompany the cheers, ...