From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Report Ocean recently announced the publication of its new report on the Ready to Eat Food market. The research assesses key elements that will have a significant impact on the market throughout the ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...