Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, "rally 'round the flag" is a venerable expression of this phenomenon. It ...

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Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

Subliminal messaging was born in a New Jersey movie theater in the summer of 1957. During the Academy Award-winning film "Picnic," market researcher James Vicary flashed advertisements on the screen ...

Twenty-five years ago today, a judge ruled that heavy-metal trendsetters Judas Priest were not liable for the deaths of two young men who cited the band’s music as the reason they killed themselves.

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.