CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to ...

Premature scaling without strong foundations leads to setbacks and inefficiencies. Sustainable success demands adaptability, clear systems and disciplined execution. Over two decades ago, I learned ...

Business development isn’t just about charisma or innate sales talent. It’s about mastering relationships, building credibility, and earning trust over time. Business development in the legal ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...