To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

Rapper Vince Staples has a long history with classic thirst quencher, Sprite, starting from being merely a fan of the brand to becoming a brand ambassador. Staples, having just released his sophomore ...

Sometimes a kiss is more than just a kiss, and Sprite, produced by Coca-Cola, is not afraid to broadcast that loving message worldwide. Addressing online bullying, Sprite delivers a surprising online ...

Sprite is shedding its famous green-colored bottle in favor of a clear bottle for eco- friendly reasons. According to Sprite’s parent company, it’s easier to recycle the clear packaging and convert it ...

As part of its Summer Sprite Cold Lyrics Series that saw it adorn cans with the lyrics from multiple artists, the company has now released a full-length music video with its ambassador Vince Staples, ...