If retailers want to build loyalty they need to offer more than deals and discounts. Good prices are important but consumers also need to feel good about their purchase and the overall experience. If ...

A sporting and outdoor goods store is coming to Rocklin, according to a social media announcement made by the city. Sports Basement will be located at 6681 Stanford Ranch Road, replacing Floor & Decor ...

During the dot-com boom, chin-pullers mused that Internet sales might soon boot "brick-and-mortar" outdoor supply stores into obsolescence. Or at least, erode these stores' profitability to such low ...

Sports Basement Redwood City is taking advantage of its nearby natural landscape and hosting a paddle race on Redwood Creek ...

The company name may not be all that familiar in Orange County. The location certainly is, though. “All I have to say is, ‘We’re the old Fry’s,’” Sports Basement Southern California regional director ...

Sports Basement is set to open its largest store in the former Toys ‘R’ Us location in Redwood City on Nov. 1. According to a Sports Basement official, the store will encompass 88,000 square feet, ...

Sports Basement, a Bay Area sporting goods retailer, is slated to take over the building in the Vintage Oaks Shopping Center now occupied by Macy’s Furniture Store, which plans to move into Macy’s in ...

Sports Basement Bryant is one of 5 Bay area locations (for all 5 store locations go to sportsbasement.com).If you're looking for great outdoor and sports equipment priced at 15 - 30% less than ...