For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...

Here's exactly how Lon Bender ("Drive") created the sound, which involves his wedding ring banging against a cabinet. The 20th Century fanfare. The THX Deep Note. The MGM lion’s roar. Iconic sounds ...