Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce ...

Salesforce today announced AI enhancements enabled by the Einstein platform integration with its customer data platform (CDP), just as rivals large and small are making similar investments. Salesforce ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...

Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news. The move is also in line with recent movement of large marketing ...

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage, revealed the news in a blog post. The acquisition ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

This week's newsbyte includes announcements from HubSpot's INBOUND, updates from Conductrics, a new CDP from Salesforce, and more marketing and cx news. HubSpot this week made some product ...

Salesforce has introduced an enhanced customer data platform (CDP) as people look to return to normal routines. The improvements could help email marketers trying to reach that highly motivated ...