Over at HBR, Roger Schwarz shares with us a telling exercise. Glance over the following three questions and see which is genuine–that is, actually opening up the option for the person you’re talking ...

Rhetorical analysis in public and political discourse involves the systematic examination of how language, symbols and narratives are crafted to influence opinion, mobilise support and construct ...

Since antiquity rhetorical theory has provided the analytical framework for understanding how language shapes thought, persuasion and social practice. In recent decades, scholars have brought ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

The word “sophistry” – defined as “the use of clever but false arguments, especially with the intention of deceiving” – comes from Ancient Greek. For more than 2,500 years, politicians have understood ...