Personal mission statements are a great New Year’s resolution. Equally important, and longer-lasting, is your company’s mission statement. First, let’s be clear. It’s not the same as your vision ...

I’ve talked in the past about conversations being like driving a car: Know where you want to go before you get in; keep the car on the road rather than sliding off into a well-worn emotional ditch.

A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them.