We may receive a portion of sales if you purchase a product through a link in this article. Whether you’ve dyed your hair a shade of soft lilac, deep indigo, or electric orchid, maintaining your ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is ...

Keep your locks from looking brassy with these violet-infused haircare products. By Celia Shatzman If you purchase an independently reviewed product or service through a link on our website, The ...

Maintaining color-treated hair isn’t always easy, especially when you’re routinely bleaching and trimming hair, and roots begin to grow out and ends begin to split. Luckily, purple shampoo can save ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best purple shampoo can ...

An update on Olaplex’s classic No 4 Bond Maintenance Shampoo, it shares the same patented active ingredient that seeks out the broken bonds in your hair (those caused by chemical, thermal and ...