Forbes contributors publish independent expert analyses and insights. Javier Hasse is a cannabis and psychedelics reporter and book author. Once dismissed as a beginner’s crutch for people who ...

When legalization was all but a dream, we used to envision packs of pre-rolled joints for effortless puffing. It took a while for the quality to catch up to the convenience, but now that respectable ...

Verano, which also operates Zen Leaf dispensaries, recently began manufacturing single and five-pack pre-rolled joints. So far this year, the Chicago-based company has sold more than 3 million retail ...

Michigan-based Dragonfly Cannabis, by contrast, leads the industry in unit sales, moving 22.6 million pre-rolls in 2025 while generating just over $30 million in revenue. Its model centers on ...