You can use product positioning to influence what a consumer thinks of your product or brand. The resulting consumer mental image has an impact on purchasing decisions. Your product positioning has to ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Business can be tough. And for various reasons, companies often face the need to evolve to stay relevant. Two primary strategies for this growth evolution are repositioning and rebranding. While these ...

To be able to tell the world about your new product, you first need to be able to talk about it internally. This is what it means to position your product. To find a great example of strong product ...

Opinions expressed by Digital Journal contributors are their own. Navigating a crowded market requires more than domain expertise — it demands strategic product positioning and messaging. Both are ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Lynx (Axe outside the UK) has completing its updated brand positioning with the redesign of its product range in line with the men's grooming product new positioning. The refresh follows last month's ...

On a podcast, Elena Verna, head of growth at Lovable, said something that should stop every business-to-business (B2B) leader in their tracks: Her company needs to "recapture" product-market fit every ...