Fisher-Price launched a competitive product, the PowerTouch Learning System, in August. The PowerTouch product can be operated with the touch of a finger instead of the stylus pen required by LeapPad.

On Sunday, the El Segundo-based company officially unveiled the PowerTouch Learning System for preschoolers at the 100th annual American International Toy Fair in New York.

Fisher-Price launched a competitive product, the PowerTouch Learning System, in August. The PowerTouch product can be operated with the touch of a finger instead of the stylus pen required by LeapPad.