The Pop-Tarts Bowl is upping the ante. After frosted strawberry lived its dream of being consumed after last year’s inaugural game, the bowl game is introducing three new mascots this year: frosted ...

The suspense — and hunger pangs — are over. Pop-Tarts has revealed which discontinued fan-requested Pop-Tart flavor will be brought back to shelves and compete in the "Edible Mascot" competition at ...

Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts Bowl ...

The winner of the upcoming Pop-Tarts Bowl will win more than just bragging rights and a trophy. They can also expect to get a mouthful of college football’s first-ever edible mascot. The company ...

The Kansas State Wildcats devoured the toaster pastries after their victory David Rosenblum/Icon Sportswire via Getty The Kansas State Wildcats’ win over the North Carolina State Wolfpack was made a ...

Kansas State defeated North Carolina State on Thursday night in the Pop-Tarts Bowl, setting the stage for one of the more anticipated, hilarious and (somewhat) morbid celebrations in the history of ...

Move over, Gritty, the sports world has a new favorite mascot. The first-ever Pop-Tarts Bowl introduced college football fans to a life-sized, actually edible Pop-Tarts mascot that was gleefully ...