Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Those of you who have fought in the trenches of the online dating scene will likely be familiar with the humble Tinder logo – ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

On a Monday, Gov. Spencer Cox stood in front of a crowd at the Salt Lake International Airport as Olympic officials unveiled both the official name and the transitional logo for the 2034 Winter Games.