PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

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Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

Everyday it feels like yet another product launches, and to be quite honest, a lot of them miss the mark. A solid roll out and marketing campaign is one thing, but whether or not a product is actually ...

While beauty‘s post-pandemic growth may be tempering overall, hair care is still up — and likely to stay up. In 2024, the category grew 9 percent in the prestige market and 3 percent on the mass side, ...