The marketing automation industry is dominated by two powerhouse vendors: HubSpot and Pardot. Both tools enable seamless workflow creation, organic integration with customer relationship management ...

Pardot, which was founded in 2007 and recently bought by ExactTarget for US$ 95.5 million, is a B2B marketing automation software provider that has tools for CRM integration, email marketing, lead ...

Pardot upgraded its email editor with enhancements to visual capabilities. The new visual editor is designed to allow marketers to edit specific sections of their email (header, paragraph, sidebar, ...

Today, Pardot—Salesforce.com's B2B marketing automation solution—announced new capabilities that make it even easier for businesses to better engage buyers from both email and Salesforce.com's native ...

Lots of news is coming out of this year's Dreamforce conference in San Francisco. Pardot's personal addition, revealed today, gives a social networking boost to the company's already well-developed ...

Pardot today announced new product features, including an enhanced visual editor and form builder, as part of its Winter 2012 product release to allow marketers to more easily create high-impact lead ...

INDIANAPOLIS--(BUSINESS WIRE)-- Global cross-channel digital marketing leader ExactTarget (NYS: ET) extended its Pardot business-to-business marketing automation to Facebook today, enabling marketers ...

Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...