When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

In advertising agencies, planners play an important role. They spend time understanding people—how they think, what influences them, and what is happening in culture. Their job is to turn those ...

Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. With budget planning season well underway, persistent political and economic ...

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let’s debunk these myths so you can identify a PR plan that works ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Clients and ...