The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

Philadelphia Eagles running back Saquon Barkley wore Nike LeBron cleats against the Washington Commanders in the NFC ...

One shopper notes: "Man, I love these shoes! My order arrived early and the contents were in perfect condition. I will ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models and countless other budget ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Norris Cole was already on his third team by the end of the night he was drafted. Selected 28th overall by the Chicago Bulls ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...