Not every idea is a winner, and that's exactly what Audi realized with its last naming scheme. EVs were represented by even numbers and everything else got an odd number. It confused people and nobody ...

The Germans have been a fickle bunch as of late, at least when it comes to naming their vehicles. Volkswagen is the latest to reassess its branding strategy with plans to do away with the alphanumeric ...

Can you imagine a world where Apple had never started the trend of throwing lowercase letters in front of other words? What if there were no iMac or iPod? That's the kind of world I'd like to live in, ...

Following a process involving internal and external stakeholders, Epiroc Rock Drilling Tools has a new naming structure with a straightforward formula: Epiroc + product line signifier + size.

First names in Western countries today are more diverse than they were before early modern states evolved. This difference started to emerge in the 17th century in response to a change that took place ...

Audi will simplify its naming system by dropping the numbers associated with a given powertrain’s output, according to a recent report. The decision comes as the brand plans to streamline the number ...