Madison Avenue is following the NBA’s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new 11-year rights deal that will put NBA games on three different nights of the week on the NBC broadcast network or the Peacock streaming

Week 6 will conclude with another Monday Night Football doubleheader. The Buffalo Bills (4-1) will visit the Atlanta Falcons (2-2) and the Chicago Bears (2-2) will visit the Washington Commanders (3-2). The Houston Texans (2-3) and Minnesota Vikings (3-2) are on a bye in Week 6.

Up to 100 NBA regular-season games will air on NBC and Peacock, NBCUniversal’s streaming service, on Sunday, Monday, and Tuesday nights.

NBC is getting The Paper delivered to its fall schedule. The Peacock comedy, an indirect spinoff of The Office set at an Ohio newspaper, is set for a second run on the broadcast network starting in November. NBC has also added Stumble, a comedy about a ...