2) It’s the social network data that matters, stupid. 3) OpenSocial will be big for marketers who want to connect to social network users 4) Google Trends: searches for Facebook nearly equal to ...

MySpace launched a beta version of its do-it-yourself advertising platform today that’s aimed at letting individuals and small businesses create their own ads that can be customized to specific users ...

The SelfServe ad platform is geared toward SMBs, musicians, and politicians who want to customize and target ads to MySpace's users MySpace plans to launch a self-serve advertising service targeted to ...

MySpace is the first social network company to let third party applications pay in order receive prominent placement in front of the site’s users. Sources tell social network blogger Nick O’Neill that ...

Social-networking site appears to be rolling out self-service ad creation and targeting service for people who want to promote their band or business on MySpace. Jennifer Guevin was a managing editor ...

MySpace will give users the option of whether they want to participate in a targeted advertising system that mines their profile’s information, a senior company official said on Tuesday. MySpace’s ...

MySpace is rolling out a new advertising product called the Self-Serve Ad Service that makes it easy for anyone to promote their product or service on the social network. Users can upload ads they've ...

Users will be able to choose whether to participate in MySpace's HyperTargeting system, which mines their profile's information to help advertisers better target their campaigns MySpace will give ...