PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

Add Yahoo as a preferred source to see more of our stories on Google. You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ice cream shop is coming to the Shore, just in time for warmer weather. Mister Softee will open Friday, March 13, at 605 ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...

The owners of five Mister Softee shops and 14 ice cream trucks at the Shore are opening their newest location this week.