The challenges of tracking, tagging and targeting mobile users is legendary. As Ed Moore, Product Marketing Strategist for Openwave, explains, the technical differences between standard Web-based ...

Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, for mobile video targeting. The partnership ...

A new report out today from zLAbs, the security research arm of mobile security platform provider Zimperium Inc., warns of a significant rise in mobile phishing, or “mishing,” as attackers ...

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

In today's fast-paced digital world, connecting with your audience effectively is more important than ever. One method that stands out is mobile geo-targeting advertising. This strategy enables ...

Phishing sites specifically targeting mobile devices amounted to 82% of all examined, with a sharp increase in the use of HTTPS sites to create a false sense of security. Mobile-targeted phishing ...