In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly ...
After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the ...
Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...
AppLovin spent $1.05 billion in cash last October to acquire MoPub -- an in-app monetization technology platform for app publishers -- from Twitter for about $1.05 billion. The combined platforms are ...
Twitter’s MoPub said it has launched the MoPub SDK (software development kit) with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release enables ...
Twitter Inc. said Wednesday it is selling MoPub, a mobile-ad network, for $1.05 billion in cash. Marketing-software company AppLovin Corp. APP will buy MoPub, which Twitter TWTR acquired in 2013 for ...
Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop. MoPub offers a hosted service that ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results