Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

You might even be able to diffuse your puffiness and redness or brighten up your winter-worn complexion with these under-$30 ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...

Milk Makeup is bringing its iconic formulas to Ulta Beauty. Starting this spring, the trailblazing clean beauty brand will ...

Beginning this spring, Milk Makeup's cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty ...

Usually, makeup begins creasing into my fine lines ... InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer five hours before a concert and how her ...

The best part? Only a handful of clean, high-performance and natural products are needed to achieve a delicate and dewy face. Behold, the Strawberry Milk Makeup Look. “As someone who spends all ...

The next-gen brand is now a top 20 EMV makeup brand globally, with EMV growing by more than 75% last year. In 2024 Milk Makeup was recognized in WWD Beauty Inc.'s Most Powerful Beauty Brands as ...