Chris Kempczinski is one of the great male beneficiaries of the #MeToo heyday, winning the internal promotion to replace McDonald's CEO and president Steve Easterbrook after the latter was accused of ...

“My favorite is their Big Mac meal. That’s always been my favorite,” said life-long McDonald’s customer Margie Tyson. But she isn’t loving her recent experiences with the McDonald’s mobile app. Do you ...

Burnett held the account for more than seven years in Thailand, before losing it to Spa in late 2002. But this time around, the agency gained a distinct advantage over its competitors when it ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...