Viral Marketing Explained: How It Works, Key Examples, Pros & Cons

Learn how viral marketing spreads brand awareness fast. Explore real examples, benefits like low costs and high reach, and ...
Forbes

How To Determine The Best Marketing Strategy

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...
Entrepreneur

This Is the Underappreciated Marketing Approach That Will Help You Keep Customers Longer

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...
Investopedia

Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Entrepreneur

Why This One Unique Marketing Approach is the Key to Business Growth

This style of brand building tells your story and creates a loyal following. But without the goal-based performance marketing aspect, it is impossible to effectively measure how well your strategy ...
SFGate

How to Adapt Your Marketing Strategy Using Research Data and Analytics

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...
Searchenginejournal.com

A Complete Guide To Product-Led Content Strategy (With Examples)

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...
SFGate

6 Ways to Tell If Your Digital Marketing Strategy Is Missing the Mark

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...
Digital Journal

Stop chasing deliverables — why marketing needs a strategy-first approach

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...
Forbes

What Is Programmatic Marketing, And How Can It Help Your Company?

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...
Searchenginejournal.com

8 Creative Real Estate Marketing Ideas And Examples

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the real estate industry is: ...