Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

Atmos Rewards (formerly Alaska Airlines Mileage Plan) is the loyalty program for Alaska Airlines and Hawaiian Airlines. The ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. This page includes information about these cards, currently unavailable on NerdWallet. The ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

World of Hyatt has been the consensus best-value hotel loyalty program for years. But ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

CHICAGO — A growing number of consumers are concerned about their privacy when they sign up for loyalty card programs, according to a new survey. Market research firm Mintel found that 32% of ...

Major credit card and travel loyalty programs are reducing point values and raising redemption costs, accelerating a trend of devaluation in 2026. While some brands like Chipotle are enhancing rewards ...