LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal ...

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate automated ...

With an influx of C-suite professionals posting on the app, and 875 million members, LinkedIn is becoming a leading B2B video platform for brands. In trying to help marketers make the most of video, ...

InCampaign Agency, a leading LinkedIn Ads agency in Chicago founded by former LinkedIn Ads team members, announced today the launch of its new Pipeline Jumpstart Package-- a fully customized LinkedIn ...

As LinkedIn doubles down on video functionality, the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics and ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens. LinkedIn is rolling out a suite of new video advertising ...

In today’s Digest, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with ...

LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday. It also rolled out video-compatible Company Pages for brands and ...